Reebok Classics // Pump Innovation
These projects focused on four different aspects of Reebok Classic’s new line, and how the development of those were guided by Reebok’s Heritage. The pieces also speak with the designers of those shoes, and how they contributed to the designs. This piece specifically talks about the Pump and Pump technology.
WHAT WE DID:
Director: Jeremy Ian Thomas
Director of Photography: Emrys Roberts